House Guest Tours are a form of cultural tourism for visitors to experience the local culture more directly.
The goal of this ad is to make people and travelers discover a new conception of travelling and get out
of their comfort zone by immersing into a Vietnamese family’s household to experience the local customs and traditions.
The travel agency Go Places is planning the house guest tours. The ads are designed for both print and degital platforms. The use of black and white is to make them more striking.
Here is how the ad would be displayed in the canadian newspaper Georgia Straight for both its vertical and horizontal version
