Pathe Live is a service that broadcasts live events in optimal quality HD 1080i and 5.1 Dolby Sound in cinemas, including concerts, musicals, theater and ballet from all around the world. (ex. An American in Paris-The Musical from London West End, Hans Zimmer Cinema Concert Live from Prague, Romeo and Juliet from La Comedie Francaise…)
This is an advertising campaign for both print and digital media to promote Pathe Live events, to arouse people’s interest. The goal being for visitors to go to the website to find more information and eventually book tickets.
The concept of this advertising campaign is to show how the audience can get the closest feeling of attending a live show through the Pathe Live broadcast. It is as though the dancer pops out from the silver screen, for the audience to immerse fully into the live perfomance.
